What Does En Primeur Mean?

Put simply, if you buy wine En Primeur, you are buying wines before they are bottled. In Bordeaux the very best wines are not bottled and released for at least 2 years following the harvest, but this does not mean the vintage can’t be bought by investors while still in the barrel. Indeed, buying fine wine in this way can often be the key to achieving the highest returns on your investment.


Does It Work?

An example of this potential is the Chateau Lafite Rothschild 2008. We secured for our clients in 2009 a substantial parcel of this wine En Primeur, at first release prices (£1,700.00 per case of 12 bottles). By 2011 the wine was trading at £14,000.00 per case on Liv-ex, before prices inevitably started falling away.

This is of course an exceptional example, and for several years now the release prices on certain investment grade wines have been at an unprecedentedly high level: but it is still possible to secure exceptional wine at an exceptional price buying in this way.


The Advantages of Buying En Primeur

  • You buy the wine at potentially the lowest price possible.
  • You have the opportunity to secure wines that have a very low production.
  • You will buy the wines at In Bond prices – exclusive of Duty & VAT.
  • There is an extremely active trading market in En Primeur wines, meaning that you do not necessarily have to wait for your investment to be “physical” before selling it.
  • With full access to our fine wine platform you can track the price movements and sell your investment instantly when the time is right. 


“Having naively bought a small quantity of fine wine from a rather less than reputable wine broker, I asked them to sell it for me some two years later. They tried to talk me out of it so I at last smelled a rat. I contacted Aston Lovell as one of three companies to value it for me. How wonderful it was to talk to someone I instinctively felt I could trust, and who guided an ignorant novice to a very successful conclusion. My wine was sold, and a weight removed from my shoulders. All done in a short space of time without any fuss, and done over the Christmas period !!! Talking to Ben, Mark and Rob was a pleasure and they reassured me at every step.” Tony Milner (GOOGLE REVIEWS)
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